About Us

Baxter Neumann has established a reputation in the industry as a leading consultancy is Executive Search, Leadership Assessment and Executive Development.

Our senior partners offer a unique blend of global consulting, PM and headhunting expertise combined with corporate credentials at board and executive level. With backgrounds from well known respected brands such as Accenture, KPMG, Lloyds Banking Group, HSBC, Fidelity Investments, Diageo, BAE Systems, Pilkington NSG, we bring industry, functional and subject matter expertise to every assignment.

Leadership Team

Gerry Baxter

Managing Partner

Formerly a client facing Change Management & Organisation Effectiveness Partner with Andersen UK/Accenture, and leader of the Human Capital practice. Gerry subsequently became a lead European Partner with KPMG Consulting, where he reported directly to the Global CEO of Consulting with responsibility for: People & Organisation Strategy, client facing change management projects for the EMEAS region; also overseeing Partner & Director level hiring and capability assessment. Gerry is an LL.B. graduate in Law and a Fellow of the CIPD. He is qualified in Leadership assessment and psychometric evaluation. An NED and Advisory Board Member who mentors and coaches CEOs, plus MD, CFO, HRD, CIO et al; Legal and Professional Services Partners and their teams.

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Penny Harris

Co-Founder Partner

Penny’s experience and track record have been acquired in industry, financial services and consultancy. She started her career at Pilkington NSG the global leader in glass manufacturing and technology as a technical specialist monitoring hazardous chemicals in the Environment, within the group Health and Safety function.

Subsequently, via a creative agency route, she was drawn into marketing and joined a new start up subsidiary of Tetra Pack with responsibility for business to business sales and marketing. Many clients were banks and leaders in the financial sector, which led to her joining HSBC as Head of Direct Marketing. She was subsequently headhunted to join TSB progressing to lead Marketing Communications responsible for a budget of £22M.

When Lloyds and TSB merged Penny had the opportunity to work with the newly appointed Marketing Director on the new Brands Strategy and she played a key role in the development of the corporate identity for Lloyds TSB working with Wolf Olins.

Qualifications include a degree in Chemistry and post-graduate qualification in marketing.

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Tom Parry


After an early career in clinical psychology and management consultancy with Arthur Andersen, Tom joined Whitehead Mann, at that time, the leading executive search and assessment partner to many of the FTSE-100 Executive Boards.  He is highly experienced in assessing and hiring CEOs and FDs, together with executives across the digital, commercial, distribution, legal, HR and risk functions. He has successfully recruited Chairs, Non Executive and Executive Directors across many sectors though in recent years has had a particular expertise in highly regulated spaces such as financial services and Nuclear. Tom graduated from Oxford University with a degree in experimental Psychology and is also a qualified lawyer, specialising in structured finance.

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Rachel Roberts


During her corporate career Rachel held executive positions in a number of large organisations across the public and private sector including manufacturing (United Biscuits, Tetra Pack), financial services (Barclays, Santander), health (NHS) and education (UCLAN). In a consultancy capacity she has worked with clients from global brands to owner managed businesses and has extensive expertise in the development and execution of corporate strategy, leading several business critical change programmes.

Rachel has extensive experience in facilitation, assessment and coaching as well as offering specific expertise on search in the fields of Finance, Strategy and Programme delivery. She is an MBA graduate (distinction) from Lancaster University Management school, is a fellow member of the Chartered Institute of Management Accountants, and a qualified MSP programme manager.

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Clare Nash

During her career, Clare has cultivated a diverse portfolio of client partnerships, ranging from FTSE 100 businesses to start-up companies. She has developed an enviable reputation, complimented by a consultative style, business partnering and in-depth industry knowledge. Her strengths lie in the ability to engage senior candidates in technically complex, critical roles, frequently in the context of challenging business circumstances. She has a 100% track record of success, negotiating complex packages to secure an appointment. As a consequence, she has built up an extensive network of loyal clients.

As the first female Director at her former employer, Clare is passionate about helping her clients create a diverse and inclusive workforce. Much more than a Headhunter, Clare is valued as a trusted advisor who understands the strategic and business context.

Clare is a graduate from University of Manchester, with a BA (Hons.) in French & European Studies.

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Andrea Stott


Andrea has an international corporate career with over 25 years cross-sector experience in developing and facilitating strategy, leading transformational programmes and creating organisational effectiveness. She has held senior positions within FMCG, Manufacturing, Legal and Management Consultancy sectors..

Andrea is highly experienced in advising senior leaders on creating cut-through strategies for change, engaging at Board Level to assess organisational competency, developing relevant leadership capabilities and coaching individuals to improve performance and results.

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Baxter Neumann have created an environment in which individual differences and the contributions of all team members are recognised and valued. We promote equal opportunities in the workplace and believe this is good management practice. Our Executive team is 50% male/female split with a similar representation of Associate Partners.

Associate Partners

Catherine Thomson

Leadership Coaching Consultant

Craig Lunnon

Leadership Assessment & Coaching Consultant

David Bannister

Assessment and Coaching Consultant

Heidi Ashley-Hacker

Leadership Coaching Consultant

John Hamilton

Leadership Assessment & Coaching Consultant

Lois Buxton

Leadership Coaching Consultant

Steve Clews

Coaching Consultant

Charles Fraser

Assessment & Coaching Consultant

Penny Haslam

Conference & Workshop facilitation consultant

Dwayne Lewis

Business Development Consultant

Hazel Lowndes

Leadership Coaching Consultant

Jo Wright

Leadership Coaching Consultant

Laurence Jackson

Leadership Assessment & Coaching Consultant

Tim Wood

Leadership Coaching Consultant